Entrepreneurial, strategy and performance in restaurants and similars

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  • Data de Criação 3 de junho, 2021
  • Ultima Atualização 3 de junho, 2021

Authors: Mércia Crisitley Barrêto Viana – Faculdade Católica do Rio Grande do Norte, Kleber Cavalcanti Nóbrega – Universidade de São Paulo e Lieda Amaral Souza, Universidade Potiguar

Restaurants tend to be small businesses, operated almost in a self managed way, by their entrepreneur owners or a contracted manager. The way these managers conduct their business depends much on their individual abilities to run the company. This research aimed to investigate the possibly existing influences between individual entrepreneurial orientation (IEO), service strategy (SS) and business performance (BP).


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